unlock your life!

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We’ve all had times when we felt that anything was truly possible, that life was limitless, ours to be explored, designed and enjoyed.  Yet, there are those times we bump up against feeling stuck with who we are.  We feel our fundamental character traits are permanent and unchangeable. This exciting and unique program allows participants the opportunity to discover new ways of generating themselves in life.

BIB Inc. is a UAE based company that produces content for television and radio. Its focus is reality based shows with something that we can identify with on any level.

“Unlock Your Life” is targeted at Baby Boomers (those that are born between the years of 1946 – 1964).  Statistics show that individuals in this age group find that there is nothing out there in t.v. land that caters to them.  All shows and programs cater to younger age groups.

Baby Boomers have rewritten the rules at every stage of their lives.  By 2015 Boomers will account for over 40% of US spending. They are the largest and wealthiest over 50 group in US history!!!  However they must cope with significant financial, physical, and social changes.

Optimism defines Boomers and 86% agree that “I have always believed that I deserve a good life.”  More than 80% say they enjoy trying new products and services.  “We are the first generation to open up, to taste it, to try it, to do it.”  Already 40% are ready ‘to change my life as I age’ and protect their health and wealth and achieve their aspirations on a budget.

We are approaching the next age with questions and new ideas, and responses whose priorities are changing.  Did you know that today’s midlife women (ages 40 - 65) are the first generation of women to be culturally free to transition into their Second Adulthood?

Did you know that the midlife transition often includes:

  • Being dissatisfied with life, career, important relationships that have provided fulfillment for a long time
  • Feeling anxious or restless and wanting to do something completely different, but not really knowing what it is
  • Feeling confusion about who you really are, or where your life is going.

Most of our mothers and grandmothers never had a chance to blossom into their “Authentic Selves”. Trained from childhood to be subservient, and being financially dependent in a patriarchal society, they were expected to fade into the background, their main value being unpaid babysitters and community volunteers. Instead of fading some had “nervous breakdowns.”

Do I as a baby boomer want to look like a thirty something starlet, celebrity or for that matter an anorexic model? Hell no, I wouldn’t be caught dead in most of the designer outfits fit for walking skeletons. When I speak I am voicing the responses of the majority of the women in my age group. We at BIB Inc. are pushing the idea of a “middle-scene,” about 40-to-59-year-olds who don’t feel young anymore but don’t feel old, and have plenty of discretionary income.

This show has substance on it, and I don’t mean on the hips and tummies. I mean real issues tackled by real women with the help of experts in various fields and includes relevant topics such as:

  • The psychology behind being fit, active and healthy
  • Self perception and attitude to life
  • Image, grooming/dressing
  • Life style change
  • Exercise and nutrition (no more lips to the hips kind of food)
  • Medicals
  • Working, community service, physical fitness challenges

The participants:

3-5 ‘Experiments’ who have agreed to bare their souls!!!

Format:

  • Age groups - 40+
  • Gender - female
  • Different walks of life
  • Different nationalities

The panel of experts:

  • Doctors- endocrinologist, gynaecologist, skin specialist, psychologist, life coaches, medical
  • Nutritionist/dieticians
  • Exercise consultants
  • Beauty/grooming consultants - styles, colours, cuts, based on body shapes, impressions to be conveyed

If the world is a stage and you can play any role, what role will you play?